Associate Director - Marketing

As an Associate Marketing Director at Affle in India, your role is crucial in strengthening the company's position in the Indian market through various strategic initiatives. Your responsibilities will include: - **Partnership Marketing:** Establish and manage marketing relationships with key partners, trade bodies, and industry stakeholders across India. - **Customer Programs:** Lead customer-facing initiatives such as webinars, events, reference programs, and co-marketing initiatives. - **Thought Leadership:** Amplify Affle's voice through speaking opportunities, authored content, awards, leadership visibility, and more. - **Market Intelligence:** Stay updated on industry trends, customer needs, and competitor activities to drive marketing initiatives. - **Event Strategy:** Own the planning and execution of Affle's presence at key industry conferences, forums, and partner events in India. - **Cross-Team Collaboration:** Work closely with marketing teams across all Affle's business units. - **Metrics & Impact:** Define KPIs, track performance, and analyze the effectiveness of marketing initiatives, ensuring accountability and business alignment. **Required Skills:** - 10 years of relevant B2B marketing experience within adtech, martech, or SaaS industries. - Proven track record leading high-impact thought leadership and field marketing programs. - Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines. - Strong understanding of India's digital advertising and mobile tech ecosystem. - Fluent in English with excellent communication and project management skills. - Ability to balance hands-on execution with strategic thinking. - Familiarity with tools like HubSpot, Trello, and AI-enabled marketing platforms. **About Affle:** Affle is a global technology company with a proprietary consumer intelligence platform that focuses on delivering consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and reducing digital ad fraud. While Affle's Consumer platform is utilized by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies transition online through platform-based app development, O2O commerce enablement, and customer data platform. Affle India completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE:AFFLE). Affle Holdings is the Singapore-based promoter for Affle India, with investors including Microsoft, Bennett Coleman & Company (BCCL), among others. For more details, you can visit www.affle.com.,