Associate Director Digital Planning

The incumbent in this role category will be responsible for planning and successful execution of digital media campaigns across clients while focusing on building long term vendor partnerships.

Job Responsibilities:

• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets.
• Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India

Qualification:

• Bachelor’s Degree and Master’s/ PG Diploma in Business Management (Preferred)
• 5+ years of media planning experience required.
• Should have platform knowledge on Google, Meta, YouTube, Amazon DSP etc.
• Certifications - FB Certification, Google Certification
• Experience with search and social media platforms.
• Excellent Written and Verbal Communication Skills
• Excellent Analytical and Organizational Skills
• Eye for Detail and Accuracy