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Innovaccer
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Associate-Demand Generation

Associate-Demand Generation

Innovaccer

1 - 3 years

3 - 5 Lacs

noida

Posted:20 hours ago| Platform:

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Skills Required

cold calling health insurance sales campaign management healthcare genetics operations product marketing secondary research crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, lets chat about how you can help us tell our special story.

Your Role

We are looking for Associate- Growth Marketing who will work hand in hand with the Growth Marketing team, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes, and campaigns.

A Day in the Life

Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle

Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.

Engage in dialogue to understand client requirements and expectations

Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns

Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership

Drive data capture and management. Provide regular database health checks, cleansing, and augmentation

Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization

Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer s largest customers

Knowledge of Sales funnel and pipeline structure

Should be comfortable to work in the shift timings of 5

1-3 years of experience in generating leads through cold calling, emailing in the US market
Strong communication and interpersonal skills

Proven track record of meeting or exceeding sales targets
Abili

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Innovaccer

Healthcare IT

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Associate-Demand Generation