Associate - Corporate Sales and Neighborhood Marketing

1. Corporate Sales and Business Development

• Identify, approach, and onboard corporate clients for health tie-ups (e.g., annual health check-ups, wellness programs, occupational health services).
• Develop customized healthcare packages and services tailored to corporate needs.
• Maintain relationships with HR and administration heads of companies to generate repeat business and referrals.
• Organize health talks, medical camps, and wellness initiatives at corporate offices.
• Track leads, follow up on inquiries, and convert prospects into customers using CRM tools.

2. Neighbourhood Marketing & Community Outreach

• Plan and execute local marketing campaigns to create awareness about the hospitals services within the surrounding residential areas.
• Organize community health check-up camps, awareness programs, and outreach events in housing societies, schools, and public spaces.
• Build partnerships with local businesses, clinics, gyms, pharmacies, and other stakeholders to create referral networks.
• Conduct door-to-door campaigns, distribute flyers, and put up kiosks or banners where allowed.

3. Branding and Promotion

• Promote the hospitals services, specialties, doctors, and technology to target audiences.
• Assist in implementing hospital branding activities within the community and corporate environments.
• Support digital and offline campaigns aimed at increasing visibility of key hospital offerings (e.g., new departments, specialist OPDs, diagnostic packages).

4. Relationship Management

• Maintain strong client relationships to ensure high customer satisfaction and loyalty.
• Address queries, complaints, or service issues raised by corporate or community partners.
• Act as a key point of contact for client accounts and community representatives.

5. Reporting and Analysis

• Maintain and update a database of all outreach and corporate engagement activities.
• Prepare reports on lead generation, conversions, customer feedback, and ROI on campaigns.
• Analyze trends to suggest improvements in strategy or new areas for outreach.

6. Cross-functional Coordination

• Coordinate with internal hospital departments like diagnostics, health check-up units, administration, and doctors to organize events or fulfill commitments to corporate clients.
• Work with the marketing and PR teams to ensure consistent messaging and branding across activities.

Note

Education:

• Graduate in Business, Healthcare Administration, Pharma or related field from an accredited College or University.
• Preferred: Post Graduate in related field.

Experience:

• Requires a minimum of one year of relevant experience in Healthcare related industry.
• Progressive Healthcare Sales & Marketing experience in a multi-site healthcare organization strongly preferred.

Skills and Competencies Required:

• Excellent communication, persuasion, and relationship-building skills.
• Strong understanding of healthcare marketing and sales practices.
• Ability to plan and execute field activities and campaigns independently.
• Familiarity with CRM systems and digital tools for tracking leads and performance.
• Willingness to travel locally and work flexible hours for events and client meetings.

Other:

• Requires the ability to travel in the service area on a regular basis.
• Knowledge of key industry business drivers, emerging medical trends, and performance metrics, and ability to leverage that knowledge to inform strategy.
• Strong communication, interpersonal, collaborative, and analytical skills with a customer focus; must be able to foster and maintain sound working relationships.
• Independently motivated and driven to achieve high goals and seek continuous improvement in knowledge and skills.
• Competencies for sales efficiency and effectiveness; discipline in goal setting, prospecting, networking, territory management, and time management. Skills in account management, needs assessment, value propositioning, handling objections and gaining agreement.
• Proficiency in MS Office - Word, Excel, Power Point.

- Aspirants are requested to E-mail resume in MS word format only along with photograph scanned and placed on resume and also with details on current and expected salary.

Application for the post of Associate - Corporate Sales and Neighbourhood Marketing at Manipal Hospital, Mysore

Mysore - Karnataka

Note*