Job
Description
The Associate will be reporting to the SPMU Lead. They will be responsible for leading the communications for the high stakeholder project. This would require coordinating with state offices and other required sources to obtain relevant information for the project including (but not limited to) case studies, reports, photo essays, fact sheets, videos, testimonials, brand merchandise etc. They will be strategizing and conceptualizing project content including monthly social media content and mainstream media content to ensure project s outreach and visibility. Roles and Responsibilities: Developing a yearly strategic communication plan for the project and ensuring timely and effective implementation. Lead branding and marking training and application across project states. Develop compelling audio-visual communication products: live action videos, testimonials, podcasts, animated products, etc. for relevant audience. Curate content for editorials, authored articles, press releases that highlight the organization s work in the project to create a positive influence of the project participants. Creating interesting and relevant content for the organization s high visibility strategic communication collaterals such as brochures, newsletters, reports, website etc. Work together with designer/ printer to match content, design till execution level. Liaising with the local media houses, and other relevant agencies under the guidance of the Project and Communications Managers to ensure visibility for project activities. Ideating and creating content for high value strategic campaigns and events. Identify participants and develop project specific content such as case studies, success stories, photo essays, blogs etc. Maintaining an updated tracker of communications products and activities done under the project. Manage the communications related budget spending for the project. Any other relevant work assigned by the Manager. Qualifications: Required: Post graduation degree in mass communication/ Media Studies/ Journalism/ TV production/ Social Work from a reputed university/Institution. Background in mass communications is necessary. 3-5 years in a core communications role. Experience of working in the social development sector will be an advantage. Skills: Excellent communication and presentation skills in English and Hindi. Understanding of Search Engine Optimization (SEO) and media optimization tools. Knowledge of social media analytics include tracking, measuring, and reporting digital performance. Overall aesthetic sense of design to go with relevant content. Excellent content writing, e diting and proof-reading abilities. Ability to spot and develop good stories and photo essays. Ability to manage campaigns and big-ticket events. Basic good visual / designing skills. Knowledge of multimedia such as Adobe Photoshop, Corel draw, Illustrator, InDesign, Canva, Final-cut- Pro, Adobe premiere, HTML(Basic) is an advantage. Ability to work in a team and handle pressure.
