Assistant Marketing Manager

About VEYE

Veye is a leading independent equities research firm founded in 2017, dedicated to empowering investors with unbiased, precise, and data-driven recommendations on the Australian Stock Exchange (ASX). Since inception, Veye has grown rapidlyexpanding its operations, strengthening its industry presence, and earning the trust of a diverse and growing client base.

With a strong commitment to excellence and innovation, Veye has become a preferred partner for investors seeking clarity in an increasingly complex financial landscape. Our focus on delivering dependable, research-backed insights has cemented our position as a leader in the equities research sector.

As we enter an exciting phase of accelerated growth, we are seeking dynamic, energetic, and reliable professionals to join our team. Your contributions will directly support our mission and help expand our influence in the industry.

Role Overview: Assistant Marketing Manager

The Assistant Marketing Manager will be responsible for planning and executing end-to-end marketing strategies, driving high-quality lead generation, and overseeing impactful content creation. The role demands a strategic thinker with hands-on experience in digital marketing, brand building, and data analytics.
The ideal candidate is proactive, detail-oriented, and capable of managing multiple projects while guiding junior team members.

Key Responsibilities

1. Content Strategy & Lead-Generating Content

• Develop and implement a content strategy aligned with VEYEs business goals and focused on Australian investors.
• Create and oversee high-quality content including emails, blogs, newsletters, social posts, website pages, and equity research-related material.
• Ensure content is engaging, SEO-optimized, backlinked, and tailored for acquisition and retention.
• Collaborate with graphic designers and video editors to produce compelling multimedia content.

2. Lead Generation & Lead Management

• Plan and execute multi-channel lead generation campaigns (Google Ads, Facebook/Meta Ads, LinkedIn, SEO, email marketing).
• Optimize landing pages, ads, and conversion funnels to generate quality leads.
• Implement and manage CRM systems to streamline lead tracking and nurturing.
• Work closely with the sales team to enhance lead quality and improve conversions.

3. Digital Marketing & SEO

• Manage and optimize SEO, SEM, and paid advertising initiatives to increase traffic and conversions.
• Oversee Google, Meta, and LinkedIn Ads for maximum ROI.
• Monitor analytics and adjust campaigns based on performance insights.
• Stay up to date with digital marketing trends to maintain VEYEs competitive edge.

4. Brand Management & Innovation

• Strengthen VEYEs brand identity, messaging, and market positioning.
• Ensure consistent branding across all digital and offline platforms.
• Conceptualize innovative marketing campaigns to differentiate VEYE in the financial services space.
• Oversee website and digital asset enhancements to improve user experience.

5. Data-Driven Insights & Performance Analytics

• Track, analyze, and report on key metrics including SEO rankings, engagement, lead conversions, and ROI.
• Utilize Google Analytics, CRM dashboards, and social media insights to refine strategies.
• Deliver monthly performance reports with actionable recommendations.

6. Team Leadership & Collaboration

• Supervise and mentor the marketing intern, fostering creativity and skill development.
• Collaborate with research, sales, and design teams to ensure cohesive marketing execution.
• Promote a culture of continuous improvement and innovation.

Key Qualifications & Skills

• Bachelors degree in Marketing, Business, Communications, or related field; MBA preferred.
• 35 years of experience in digital marketing, branding, and lead generation.
• Strong understanding of the Australian financial market and equities research sector.
• Proficiency with advertising platforms including Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, etc.
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.
• Expertise in SEO, SEM, content marketing, paid advertising, and CRM management.
• Strong analytical mindset with data-driven decision-making capabilities.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects in a fast-paced, startup environment.
• Experience in coaching or managing junior team members.

Preferred Skills

• Familiarity with graphic design tools (Adobe Creative Suite, Canva) and video editing software.
• Knowledge of ASX and the financial services industry.
• Experience working in subscription-based business models.

Why Join Us?

• Lead & Innovate:

  Shape the marketing strategy of a rapidly growing equity research firm.

• High-Growth Environment:

  Work in a dynamic, innovation-driven startup environment.

• Collaborative Culture:

  Work closely with leadership teams and influence key business decisions.

• Performance-Driven Rewards:

  Competitive salary with performance-based bonuses.

Disclaimer:

• Shift Timing

  : Shift Timings is from 07:00 AM to 04:30 PM IST, as we operate within the Australian International Process.

• Office Location

  : Our office is located at Gurugram, Sector 48. Badshahpur

• Transportation Services

  : Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.

• Company Website

  : For more information about our company, please visit

  veye.com.au.