Assistant Manager Social Media

Key Responsibilities:

• Content Creation & Strategy:

  Develop and execute engaging social media content (posts, videos, reels, stories) aligned with medical weight loss trends and audience interests

• Community Engagement:

  Actively engage with followers, respond to queries, and build a strong community across platforms

• Collaboration:

  Work with nutritionists, coaches, doctors, influencers, and internal teams to develop compelling content and campaigns

• Performance Analysis:

  Track, analyze, and report social media metrics; optimize strategies based on insights

• Trendspotting:

  Stay updated on trends in medical weight loss, health, fitness, and social media algorithms

• Campaign Management:

  Plan and execute campaigns to drive awareness and user engagement

• Paid Promotions:

  Collaborate with marketing to strategize and execute paid campaigns for maximum reach

Qualifications:

• 35 years of experience in social media management in healthcare, healthtech, or nutrition & wellness
• Strong content creation skills, especially in video and storytelling formats
• Experience managing platforms like Instagram, YouTube, and Facebook
• Deep understanding of trends in nutrition, fitness, and healthcare content
• Excellent communication and community management skills
• Ability to analyze social data and optimize strategies