Job
Description
New Business Ventures Job TitleSocial Media Assistant Manager / Manager - Medical Weight Loss Venture LocationMumbai Ketto acts as a seed investor. About the Role: We are seeking a Social Media Assistant Manager / Manager for our medical weight loss venture - where we will provide clinical health coaching & nutrition in combination with GLP-1 medical therapy (e.g. Ozempic, Mounjaro) to our users for high efficacy weight management. This role is ideal for someone with prior experience in healthcare / healthtech content creation, a deep understanding of social media trends, and the ability to engage audiences effectively. The Social Media Manager will be responsible for crafting and executing our social media strategy to drive brand awareness, engagement, and customer acquisition. Key Responsibilities: Content Creation & StrategyDevelop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with medical weight loss trends and audience interests. Community EngagementActively engage with followers, respond to queries, and build a strong community of our TG across social media platforms. CollaborationWork closely with nutritionists, coaches, doctors, influencers, and internal teams to create compelling medical weight loss content and campaigns. Performance AnalysisTrack, analyze, and report key social media metrics, optimizing strategies based on insights. TrendspottingStay updated with the latest medical weight loss, fitness, health and nutrition trends, viral content, and platform algorithm changes to keep our brand relevant and engaging. Campaign ManagementPlan and execute social media campaigns that drive customer awareness and program participation. Paid PromotionsCollaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement. Qualifications: 3-5 years of experience in social media management in healthcare, healthtech or nutrition & wellness Strong content creation skills, with expertise in video formats, reels, and engaging storytelling. Experience managing social media accounts, including Instagram, YouTube, and Facebook. Deep understanding of nutrition, fitness, healthcare & medical content trends and audience preferences. Excellent communication and community management skills. Ability to analyze data and optimize social media strategies accordingly.
