Assistant Manager - Marketing ( ATL )

Job Description

Key Responsibilities ATL Campaign Management Develop and execute ATL marketing strategies including TV, radio, print, and outdoor advertising. Collaborate with creative agencies for impactful brand communication. Analyze and optimize the performance of ATL campaigns. Media Planning & Budgeting Identify the most effective media channels for brand promotions. Allocate and monitor budgets for various ATL campaigns. Evaluate ROI on ATL marketing activities. Collaboration & Coordination Work closely with the brand team to align messaging across all platforms. Coordinate with external vendors and media partners. Support brand-building activities through sponsorships and strategic alliances. Key Skills & Competencies Strong understanding of media planning and traditional advertising channels. Experience in executing large-scale brand campaigns. Excellent negotiation and vendor management skills. Analytical skills for performance measurement and optimization. Preferred Qualifications & Experience Bachelors or Masters degree in Marketing, Mass Communication, or related fields. Prior experience in a financial services company is a plus. Familiarity with media buying and agency coordination.