Assistant Manager/ Manager

Digital Marketing Profile

Key Responsibilities. Performance Marketing & Lead Generation

• Plan and execute digital ad campaigns (Google Ads, Meta, YouTube, LinkedIn, etc.)
• Set up and manage PPC, display, retargeting, and performance campaigns for residential/commercial properties
• Optimize campaigns for CPL, CTR, ROAS, and lead quality
• Manage digital Marketing budget with at least 30% lead quality.

2. SEO & Website Management

• Coordinate the website development & microsite development.
• Improve organic search visibility through on-page, off-page, and local SEO
• Manage the timely updates on the company website and landing pages (in collaboration with developers and designers)
• Ensure website is mobile-friendly, fast, and lead-optimized

3. Social Media Strategy

• Develop and execute a monthly content calendar across Instagram, Facebook, LinkedIn, Pinterest, and YouTube
• Plan organic & paid content around project updates, site visits, testimonials, walkthroughs.
• Should be able to create relevant and engaging content.
• Track engagement and follower growth
• Plan and manage the influencer campaign for all our social media handle.

Email & Lead Management

• Run email and WhatsApp campaigns using platforms like Mailchimp, Zoho, or HubSpot
• Segment and analyse lead performance.

Analytics & Reporting

• Use Google Analytics, Google Tag Manager, Meta Pixel to track campaign performance
• Generate weekly/monthly dashboards with insights and recommendations

Agency & Vendor Coordination

• Manage digital marketing agencies, creative partners, or freelancers
• Review creatives, track deliverables, and ensure campaign timelines are met

Required Skills & Qualifications

• Bachelors degree in marketing, Digital Media, Communications, or related field
• 5-8 years of experience in digital marketing (real estate or high-ticket industry preferred)
• Digital Marketing certification
• Proficient in Google Ads, Facebook Ads Manager, GA4, SEO tools (Ahrefs, SEMrush)
• Experience with lead management tools, and Ai extensions used for better quality of leads
• Good communication skills for developing content across social media platform