Assistant Manager- Digital Marketing

You will be responsible for writing content for digital audiences, such as content, display banners, email templates, widgets, landing pages, and search. You will also monitor and evaluate the success of digital marketing campaigns using performance reporting and analytics to make recommendations for amendments and improvements. Improving website content and user experience to increase visitor engagement will be part of your role. Additionally, you will handle day-to-day maintenance and monitoring of websites, social media, and contact databases. Creating and effectively distributing all digital marketing materials and executing campaigns to increase traffic and improve page rankings are also key responsibilities. To be eligible for this role, you should be a qualified digital marketer with at least 1-4 years of experience. You must demonstrate a sound understanding of the latest advancements in digital media and be able to effectively utilize this knowledge to generate leads. Strong copywriting and proofreading skills are essential, along with experience in writing for various digital marketing mediums such as online advertising, email, and SMS. You should be able to demonstrate a full understanding of web analytics (e.g. Google Analytics), SEO, and campaign development. Experience in implementing multi-platform social media campaigns is required, as well as a good level of numeracy, including the ability to work within an allocated budget. Hands-on experience in PPC, Google Adwords, and paid channels will be beneficial for this role.,