Assistant Manager- Digital Marketing

As an experienced Digital Marketing professional, your role will involve developing and executing content strategies across various digital platforms. You will be responsible for creating high-quality content tailored for different channels to drive audience engagement and achieve marketing objectives. Key Responsibilities: - Ideate, develop, and produce content for digital channels in alignment with marketing goals. - Brief, create, and optimize content to enhance conversion rates and personalize messaging. - Oversee the development and writing of content for websites, social media, email marketing, blogs, and more. - Analyze content marketing performance data, generate reports, and suggest improvements for campaign effectiveness. - Ensure all content follows Deakin's brand guidelines, audience blueprint, and editorial style guide. Qualifications Required: - University degree in communications, media, journalism, marketing, or related field with 3+ years of digital marketing experience. - Expertise in advertising, corporate communications, and content strategy. - Strong copywriting and editing skills with a keen eye for grammar and editorial standards. - Understanding of the digital media landscape and content requirements for different channels. - Collaborative mindset with the ability to work effectively in a team and independently.,