You'll find our creative magic across diverse areas:
Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities.
Performance Marketing: Driving growth across Meta, Google, and the Play Store.
Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns.
Homepage & Category Pages: Making our app and web experience irresistible.
Strategic Projects: Diving into exciting new video formats and, yes, GenAI
Your Mission: Lead the AI-Powered Creative Revolution
As our Copy Lead, you'll be leading the charge in defining how we create and scale content. We're looking for someone who breathes user-first ,innovative thinking, ideation and wants to explore AI and its capabilities into every step of the creative process.
You'll be instrumental in captivating audiences in India's Tier 2, 3, and 4 cities by shaping our copy and content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing creatives that resonate culturally and drive engagement at an unprecedented scale.
This role is all about blending exceptional creative problem-solving with the ability to build and nurture a team.
What You'll Be Doing (and Loving!):
- Setting the Vision: You'll lead Meesho's content strategy across all performance, sale, PNs, Whatsapp, TV ads and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets!
- End-to-End copywriting: You'll oversee the entire creation pipeline for copy: from ideation, testing and scaling
- AI at the Core:You'll use GenAI tools as your accelerators for content creation, refinement, and scaling production.
- Cultural Storytelling: Develop insight-led and culturally relevant narratives that truly speak to the aspirations, humor, and lifestyle of Bharat's next billion users.
- Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our copy.
- Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.
- Team Leadership & Growth: Recruit, mentor, and lead a passionate team of writers. Empower them to deliver high-velocity content with both consistency and
- Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You'll co-own key performance indicators (KPIs) and creatively unlock massive impact through your
- Stay Ahead of the Curve: Continuously monitor content and copy trends, platform behaviors, and regional content culture.
