Assistant General Manager - Offline Student Acquisition

Role Overview:

Key Responsibilities

• Amity Information Centre Network Management
• Directly manage and grow the performance of ~25 active AICs across Tier I–III cities.
• Build and lead local AIC teams, including hiring and training centre heads and telecallers.
• Ensure each AIC delivers monthly and seasonal student acquisition targets.
• Monitor centre operations, visitor experience, and lead conversion processes.
• New Offline Acquisition Channels
• Identify and develop new offline student sourcing avenues beyond AICs
• Launch targeted local market activations and events to drive walk-ins and applications.
• Field Execution & Market Development
• Travel extensively for on-ground activation, partner meetings, and AIC performance reviews.
• Implement city-specific campaigns with the marketing team to generate footfall and enquiries.
• Leverage local insights to refine messaging, offers, and engagement strategies.
• Data Tracking & Performance Management
• Monitor lead generated, walk-ins, applications, and conversions at each AIC and channel.
• Prepare weekly/monthly performance dashboards for leadership review.
• Identify underperforming centres and implement quick turnaround strategies.
• Team Leadership & Capability Building
• Build, coach, and manage a high-performance offline acquisition team.
• Foster a culture of accountability, result orientation, and local market ownership.

Qualifications & Experience

• 10–15 years’ experience in sales, business development, or channel management; experience in education, retail, franchise, or FMCG preferred.
• Proven track record in managing multi-location operations with measurable sales growth.
• Strong network in local markets and ability to identify unconventional acquisition sources.
• Comfort with extensive travel (12–15 days/month).
• Strong negotiation, people management, and market development skills.

Key Skills

• Multi-location operations management
• Offline channel development
• Partnership building & negotiation
• Field marketing & activations
• Data-driven performance tracking
• Team hiring, training, and leadership