Assistant General Manager- Marketing from Pharma & OTC Background

Role & responsibilities

Strategic Planning & Brand Management

• Develop and implement comprehensive marketing strategies aligned with organisational goals.
• Strengthen brand positioning, identity, and recall across all consumer touchpoints.
• Analyse market trends,competitor activities, and category insights to identify growth opportunities.

2. Product Portfolio Management

• Drive new product development (NPD) based on consumer insights, nutritional trends, and category demands.
• Oversee packaging design, product claims, and communication to ensure alignment with the healthy snacking ethos.
• Collaborate with R&D and supply chain teams to manage product life cycles.

3. Digital & Performance Marketing

• Lead digital growth initiatives across social media, e-commerce platforms, marketplaces, andD2C.
• Monitor ROI and optimize digital funnels to maximize conversions.

4. Trade & Channel Marketing

• Design and execute trade marketing plans for General Trade, Modern Trade, and E-commerce.
• Ensure effective POSM development, in-store branding, and retail activation.
• Work closely with distributor partners to drive market penetration and shelf visibility.

5. Revenue & Budget Management

• Prepare annual marketing budgets and ensure efficient allocation of resources.
• Track performance against targets, analyse revenue drivers, and lead corrective measures when required.
• Support the sales team with market insights, promotions, and category strategies.

6. Team Leadership

• Build, mentor, and manage a high-performing marketing team including brand, digital, and trade marketing personnel.
• Foster a culture of innovation, ownership, and data-driven decision-making.

7. Partnerships & External Relations

• Manage agency relationships across creative, media, digital, and PR.
• Collaborate with externaL stakeholders such as nutritionists, fitness communities, and wellness partners to strengthen brand associations.

Key Skills & Competencies

• Strong understanding of OTC marketing, especially in health, nutrition, and snacking categories.
• Proven track record in brand building, digital growth, and market expansion.
• Proficiency in data analytics, consumer research, and performance measurement.
• Exceptional leadership communication, and stakeholder management skills.
• Creative mindset with a strong focus on innovation and consumer experience.

Educational Qualifications

• MBA/PGDM in Marketing or equivalent from a reputed institution.
• Additional certifications in digital marketing or brand strategy will be an added advantage.

Experience Requirements

• 1215 years of progressive experience in Pharma & OTC Industry .
• Minimum 8–10 years of experience in the Pharma & OTC Industry .
• Prior experience in leading multifunctional teams and managing high-growth brands.