Assistant Brand Manager

About Rebel Foods

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail,

Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is

the only consumer sector where large players are still traditional restaurant companies. At Rebel

Foods, we are challenging this status quo as we are building the world's most valuable restaurant

company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business

worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last

few years. Rebel Foods' current presence in 3 countries (including India, UAE, UK,) with close to 50

brands and 4500+ internet restaurants has been built on The Rebel Operating System. Rebel Foods has

built several category leading brands in F&B space namely Behrouz Biryani (Biryani), Faasos (wraps &

rolls), LunchBox (Meals), Sweet Truth (Desserts) and The Good Bowl (Bowls) while it has disrupted

large categories dominated by global QSRs since decades to reach top 3 position in India in no time via

Oven Story Pizza (Pizza) & Wendys (Burgers).

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen

before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the

500-year-old industry with technology at its core. We urge you to refer to the below to understand

how we are changing the restaurant industry before applying at Rebel Foods.

https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0c

ea4dc8

https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41

https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

About the role :

By now it should be evident that the tipping point in our journey has been the shift to cloud kitchen

model, launching of new brands and strengthening of existing brands. “POWER OF BRANDS” is our

holy grail of success and that’s how significant they are to our existence.

At the core, a Junior Brand Manager’s role at Rebel Foods is to:

• Assist in the development and implementation of comprehensive brand strategies and

collaborate with senior brand managers to align brand strategies with overall company

goals.

• Work with cross-functional teams to launch the products/brands as per consumer trends

and inputs from various sources

• Monitor key metrics related to brand PnL and analyze data inputs on brand performance

and propose adjustments to strategies as needed.

• Support and collaborate with the social media team in ideation around content planning and

ways of improving engagement.

• Assist in the planning and execution of campaigns and activities to promote brand awareness

and brand love with both internal and external teams/partners.

Candidate Requirements & Qualifications:

• Customer obsession – immersing oneself in their needs, converting their views into insights

and insights into business plan/ actionables

• Self-starter and hustling attitude: Ability to move the entire organization constructively in

order to make things happen

• Creative mindset with a keen eye for design, aesthetics & communication

• Under-graduate from tier 1 or tier 2 institute (Engineering, management or commerce)

• 1-2 years of experience (preferred but not mandatory) demonstrating impact created through

first principle thinking, hustle and curiosity

Why Rebel?Learn and create lasting impact with a true category creator of multi brand cloud kitchen

model.

Leaders and peers at rebel imbibe Rebel values learning from which shape oneself

into a true entrepreneur

Get a chance to build and scale multiple 1000+cr brands under one roof, a first in

global QSR/food space

• Work in a great culture filled with empowerment, trust, innovation, enablement and fun

• Get a chance to eat new dishes across cuisines, multiple times a week, as a part of internal

tasting process

• Create wealth with attractive ESOP grant & policy over a longer tenure