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ASO Specialist (App Store Optimization)

3 years

0 Lacs

new delhi delhi india

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

optimization mobile marketing strategies audit analytics retention measurement reporting research ranking connect firebase data excel design visual

Work Mode

On-site

Job Type

Full Time

Job Description

Profile Overview:


Company Overview:

Studio Mosaic


Roles & Responsibilities:

  • Build and execute ASO strategies using tools like Sensor Tower, AppTweak, App Annie, etc.
  • Audit and develop ASO frameworks, processes, and best practices across new and existing apps
  • Run A/B tests to improve CVR and organic installs
  • Work with designers to produce high-performing App Store and Play Store assets
  • Collaborate with Product, UA, and Analytics teams to link ASO initiatives to measurable outcomes (retention, LTV, ROAS)
  • Define measurement frameworks and reporting structures for ASO performance
  • Monitor keyword rankings, category trends, and organic performance to refine strategies
  • Conduct competitive research and stay updated on global ASO trends
  • Represent Studio Mosaic in ASO communities, discussions, and events globally


Skills & Requirements:

  • Strong understanding of the app store ecosystem and ranking dynamics
  • 1–3 years of hands-on ASO experience
  • Experience with App Store Connect, Google Play Console, AppTweak/Sensor Tower, Firebase, Branch, Mixpanel, AppsFlyer, TUNE, etc.
  • Strong analytical thinking with the ability to interpret data, identify patterns, and convert them into strategy
  • Proficiency in Excel and comfort working with numbers
  • Good sense of creative design and understanding of visual performance for app store assets


Every great career has a turning point & this might be yours. Apply now!

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