Area Sales Manager

Role Overview: You will be responsible for generating leads, negotiating contracts, and achieving sales targets within the assigned On-trade & Off-trade channel. Key Responsibilities: - Implement sales strategies and formulate a business plan for all customers to deliver on Budgeted Sales for the territory - Ensure execution of Annual Marketing/Promotion Calendar, Achievement of Product Width of Distribution, to create Brand Visibility - Establish strong business relationships with Trade Partners to ensure ideal positioning and sales of our brands through Quality, Distribution, and Visibility - Assure timely disposition of the claims based on the provided budgets and policy provisions - Meet Stock Norm at Warehouse / Depot level, depletion, and Market Share objectives for all brands in the appointed area - Partner with Customer Marketing team to customize & carry out planned promotions & visibility to build up brand presence/image Qualifications Required: - 8-12 years proven track record within a sales capacity, ideally within the Liquor and/or consumer goods industry - Experience in handling Distributors/Wholesalers, experience of managing On Trade key accounts will be an added advantage - Strong negotiation and communication skills - written and verbal - Planning and analytical skills with proficiency in MS Office tools - Excel/PowerPoint/Word - Numerical Aptitude and presentation skills - written and verbal - Strong relationship-building skills Company Details: William Grant & Sons is a home where Rare Characters thrive. They value every employee for their rare character, distinctive skills, experience, and perspectives. Diversity & Inclusion is at the heart of how they operate, fully aligned with their purpose and company values. They aim to create an environment where everyone can be their best selves and bring their whole selves to work. The company's agile working philosophy is to have your best work day every day, empowering employees to feel connected and release potential across the teams. The recruitment process is inclusive and open to discussing possible agile/flexible working options.,