Area Sales Manager / Technical Sales manager

Job Summary:

Business Development Manager / Area sales manager / Sales Engineer

Key Responsibilities:

• Market Development:

• Identify and pursue new business opportunities in target markets such as FMCG, pharmaceuticals, automotive, food & beverage, and logistics.
• Analyse industry trends and competitor activities to inform business strategy.

• Client Engagement:

• Build and maintain strong relationships with key stakeholders including OEMs, distributors, and end-users.
• Conduct client presentations and product demonstrations for coding, marking & Automation solutions (CIJ, TIJ, Laser, TTO, etc.).

• Sales Execution:

• Identify right segment, Lead generation, Funnel management, Payment collection etc.
• Develop and implement strategic sales plans to achieve revenue targets.
• Negotiate and close deals while ensuring long-term customer satisfaction and loyalty.

• Collaboration:

• Work closely with product management, marketing, and technical support teams to align business development initiatives.
• Work closely with sales coordination, dispatch teams

• Reporting:

• Maintain accurate records of sales activity using CRM tools.
• Prepare periodic sales reports, forecasts, and market analysis.

Requirements:

• Bachelors degree in Engineering, Business, Marketing, or related field.
• 3–7 years of experience in business development or sales within the

  coding and marking

  ,

  industrial automation

  , or

  packaging equipment

  sectors.
• Strong knowledge of coding and marking technologies (e.g., CIJ, TIJ, Laser, DOD, TTO).
• Proven ability to meet or exceed sales targets in a B2B technical environment.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated with a strategic mindset and strong problem-solving abilities.
• Willingness to travel extensively