Incumbent of this role plans sales strategies and activities required to drive the unit placement target and sales target within the region and thus division. The ultimate objective is to grow sales and margin and to increase market share though effective promotion, demonstration, and sales efforts and by aggressively defending achieved market share against competition within the Life Science Research market segment.

Focused on the 4P s of Marketing (Product, Price, Promotion and Place) is responsible for providing marketing leadership and for developing and executing market attack plans, identifying growth opportunities, and launching marketing promotions with the scope of creating market demand and accelerating new products growth for your Region.

Your Responsibilities

Expert in tender processes (Global & GEM) & Govt. sales
Venturing in Private Segment and Shaping up the market
Sales Funnel Management to drive the business
Able to handle crucial communication/ discussion and decision making.
Forecast Management (Weekly/ Monthly) for the assigned Region.
Knowledge of life science and applied science customer organization/institutes, purchasing process & sales methodology in capital equipment sales to publicly funded institutes i.e. Scientific Institutes, Educational Teaching (Research, College, University), Regional laboratories, Forensic, Microbial technology Labs, Manufacturing & Processing Industries, NITs/IITs, Govt. Laboratories, OEM , etc.
Knowledge & rapport of renowned scientists/people within the territory (i.e., Scientists, Professors, purchasing contacts across the territory). Able to liaise effectively with all levels of personnel within institutes: Scientific Institutes, Educational (College, University), Regional laboratories, NITs/IITs, Govt. Laboratories, Bio Pharma R&D etc.
Ability to draw up own action plan to deliver assigned target within an agreed time period.
Ability to Value Sell , i.e., probe to find real needs/wants and then sell our Leica Research Microscopy Systems products/solutions (Hw & Sw) benefits which meet these needs.
Ability to maintain an active pipeline in sales funnel.
Key account management experience though effective customer experience.
Ability to address the customer needs and leveraging the maximum profitability and market share for the company.
Identify growth opportunities in the assigned geography.
Cooperate to build the indirect sales channel having the capability to build a network of dealers & agents in assigned geography.

Our Expectations

At least 6-10 years experience selling within the Life science and applied science Market/ similar industry.
Degree in Biotechnology/ Biology/Physics or equivalent. A strong technical knowledge of the Life science Market is compulsory.
Knowledge of Microscopy and its applications within the Life science market Segment is Preferred.
Expert in Government purchase procedure/ regulations. Extensive field visits and travelling within the assigned geography.
Knowledge of SFDC/ or Equivalent Sales Management Program to drive the business. Key customer management / KEs development and Channel Partner management

Travel, Motor Vehicle Record & Physical/Environment Requirements: if applicable for role

Ability to travel list specifics % travel, overnight, within territory or locations
Must have a valid driver s license with an acceptable driving record
Ability to lift, move or carry equipment, any other physical requirements

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Area Sales Manager, North