Area Sales Manager

Distribution Mangement - Appointment of distributors, territory allocation, ensuring width and depth of distribution, distributor infrastructure planning, inventory management.

Sales Team: Appointment of Sales Officer/Sales Reps., Training and development, Sales Target planning, productivity norms, distribution objectives

Sales Target / Forecasting: Sales forecast./plans to deliver sales target, planning of sales / trade promotions.

Collections/Cash flow: Meet company norms on collections; optimize distributor investment to maximize sales

Merchandising and promotions: Meet product display norms, plan trade activities and local promotions, event management.

MIS Reports: Timely reporting of sales information as per norms and standards.

Market survey/Competitive Information: Analyze brand Trends, consumer feedback, trade responses, competitive tracking, and action plans, advertising effectiveness and promotion feedback.

Process Systems: work as per company guidelines and suggest ways of improvement.

Any other assignments given by the management from time to time.