Area Sales Manager

Area Sales Manager (General Trade) Chennai

Key Responsibilities Area Sales Manager (General Trade, Chennai)

1. Sales & Business Development:

• Deliver monthly, quarterly, and annual sales targets for the Chennai territory.
• Drive both

  primary sales

  and

  secondary sales

  to achieve business objectives.
• Identify growth opportunities within Chennai's urban and suburban trade channels to expand market share.
  

2. Distribution & Channel Management:

• Appoint, manage, and strengthen distributor partnerships to ensure comprehensive coverage across Chennai.
• Monitor distributor ROI, stock levels, and order fulfillment efficiency.
• Enhance numeric and weighted distribution across general trade outlets in the city.
  

3. Retail & Market Execution:

• Ensure consistent product

  availability, visibility, and freshness

  across retail outlets in Chennai.
• Implement trade schemes, point-of-sale materials, and promotional campaigns effectively.
• Maintain retail merchandising standards and ensure accurate pricing in all outlets.
  

4. Team Leadership & Development:

• Lead and develop Sales Officers / Territory Sales Executives operating in Chennai.
• Provide hands-on training, market coaching, and continuous performance feedback.
• Conduct regular

  market visits and joint working

  to ensure execution excellence.

5. Market Intelligence & Competition Tracking:

• Monitor competitor presence, pricing, promotions, and market initiatives specific to Chennai.
• Share actionable insights with senior leadership to refine sales strategies.
  

6. Reporting & Analysis:

• Track daily/weekly/monthly sales performance for the Chennai region.
• Prepare accurate MIS reports on forecasts, trade claims, and expense utilization.
• Use data-driven insights to optimize route coverage and improve sales productivity.
  

7. Cross-functional Coordination:

• Collaborate with logistics to ensure seamless product availability in Chennai markets.
• Partner with trade marketing for execution of city-specific campaigns and promotions.
• Work with finance and commercial teams for timely claim processing and credit management.
  

8. Compliance & Governance:

• Ensure full adherence to company policies, compliance guidelines, and ethical standards.
• Maintain trade hygiene, including proper claim settlements, credit controls, and documentation accuracy.
  

Preferred candidate profile

Location:

Interested Canidates - Send your CVs' to - caroline.deborah@bisleri.co.in