Area Sales Manager (ASM) - Biological Crop Solutions

Position:

Location:

Function:

Reporting To:

Role Objective

The Area Sales Manager (ASM) will drive market adoption of Farmology's biological and nature-based crop solutions

Key Responsibilities

Dealer & Channel Development (Bio-Inputs Focus)

• Identify, onboard, and activate retailers and sub-dealers aligned with

  biological / sustainable agri-inputs

  .
• Educate channel partners on

  mode of action, application practices, and differentiation

  of Farmology's bio-products.
• Drive secondary sales through focused channel engagement and activation plans.

Sales & Target Achievement

• Achieve assigned

  monthly and quarterly sales targets

  for biological inputs in the territory.
• Execute crop-wise and season-wise sales strategies for key crops in West Bengal.
• Support product launches and scale-up of new biological formulations.

Farmer Engagement & Demand Creation

• Conduct

  on-field demos, farmer meetings, crop shows, and plot visits

  to build farmer confidence in bio-solutions.
• Train farmers and influencers on

  correct dosage, timing, and compatibility

  of biological products.
• Address farmer objections related to performance, yield, and ROI of bio-inputs.

Collections & Credit Discipline

• Ensure timely recovery of dealer payments and outstanding dues.
• Maintain strict credit discipline in line with company policies.

Market Intelligence & Feedback Loop

• Track competitor biological products, pricing, schemes, and performance claims.
• Capture farmer and dealer feedback to support

  product improvement and positioning

  .
• Share ground-level insights on adoption barriers and success stories.

Channel Servicing & Relationship Management

• Build strong, trust-based relationships with dealers, sub-dealers, and key influencers.
• Ensure timely resolution of supply, technical, and service-related issues.

Reporting & Field Discipline

• Maintain

  daily field reporting

  through CRM/mobile apps.
• Follow visit discipline and submit regular sales, activity, and market reports.

Required Skills & Experience

• 26 years of field sales experience in

  bio-inputs, biologicals, agrochemicals, fertilizers, or seeds

  .
• Prior exposure to

  microbial, organic, or biological products

  preferred.
• Strong retailer network across assigned districts/blocks in West Bengal.
• Hands-on experience in

  field demos, farmer education, and product activation

  .
• Proven ability to achieve sales targets in

  new or developing categories

  .
• Understanding of local crops, seasons, and district-level agri practices.
• Willingness to travel extensively (?80% field work).
• Comfortable with

  WhatsApp, CRM tools, and digital reporting

  .

Preferred Attributes (Farmology DNA)

• Belief in

  sustainable and biological agriculture

  .
• Strong storytelling and persuasion skills to drive bio-product adoption.
• Patient, consultative selling approach with farmers and dealers.
• Self-driven, disciplined, and execution-focused.

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