Area Sales Executive

Position Area Executive (Food Service)

Role & responsibilities

Area Executive job profile

Area Executives is responsible for planning, implementing, managing and overseeing Food Service sales strategy. He/She would be involved in selling products to distributors and customers in trade as well. His/Her job is based on setting up a strategy for finding new prospects and sales leads and converting them into sustainable and profitable business.

We are looking for an experienced, passionate and motivated Area Executive to join our sales team! As our Area Executive his/her main responsibility will be to drive ITC Food Service business success by implementing a strong and sustainable sales strategy.

Area Executive duties and responsibilities

• Find prospects and leads.
• Universe mapping and prepare/execute Go to Market approach for FS clients.
• Learn details about our products and services for FAB matching.
• Understand all the prospects needs, problems to overcome obstacles.
• Explain how our solutions align with their pain points.
• Meet with potential clients and act as their consultant.
• Up-sell when appropriate.
• Investigate leads and find out about them as much as possible before contacting.
• Consult with Distributor and supply chain to ensure better service to new customers.
• Identify most important sales KPIs.
• Stay up to date with the latest sales trends and best practices.
• Monitoring competition activities and pricing on regular basis.
• Maintain Optimal Stock Level at Distributor point to avoid stock out situation.
• Weekly Sales and stock report analysis with distributor.
• Prepare monthly sales forecast by SKU.
• Prepare WD claim and get it submitted on monthly basis to Finance.
• WD balance confirmation submission to Finance on monthly basis.
• NDC submission to Finance on quarterly basis.
• Segment-wise and customer sales tracking on weekly basis.

Area Executive KPI

• Monthly Sales Value.
• Monthly Customer Acquisition.
• Monthly Sampling.
• Customer Retention & Key Account management.

Preferred candidate profile

Preferred Candidates who have experience in HORECA Sales.