Area Sales Executive

Role & responsibilities

Educational Qualification: Graduate/Post Graduate Desired Competencies: Market Execution, Business Development, Channel Partner Management, Selling and Negotiation. Key Responsibilities: Ensure Achievement Of Secondary Sales Targets • Setting Objectives For AW • Breaking Objectives For AWSM (Beat-Wise) • Ensure Communication Of Objectives To AW • Periodic Tracking Of Objectives AW Management • Align, Support & Motivate AW To Meet Business Objectives • Ensure Adequate Infrastructure & Systems • Act as a Commercial Interface Between AW & BIL Coach, Manage & Evaluate AWSM Performance • Coach AWSM On BIL Best Practices & WOW • Train AWSM On Sales Call Process • Evaluate Their Performance Periodically • Provide On The Job Support / Guidance For Addressing Territory Specific Issues Ensure Adequate Service Level In Market & Build Business In Existing & New Outlets • Ensure Adequate Servicing At Dealer Points • Maintain Relations With Existing Dealers • Increase The Depth And Width Per Dealer • Prospect New Outlets • Perform Activations As Per Decided By ASM Execute Visibility Implementation & Merchandizing • Ensure Adherence To Plan-O-Gram • Ensure Execution Of Primary & Secondary Merchandizing • Ensure Execution Of Visibility Implementation Implement Launch Of New Consumer Promos / Trade Schemes & New Products • Operationalize New Product Through Communication & Sampling • Effectively Communicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point • Track & Review Performance Of New Products / Schemes Market Intelligence • Collect & Report Required Market Information On Competitor Activities Like Promotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches, Visibility etc Maintain Records & Systems • PJP Data • MIS Reporting

• Ensure Hub Of UDAAN Represent Britannia For Consumer Complaints • Visit Consumer to Address & Sort Quality Complaints. • Inform Quality About Status Of Complaint

Preferred candidate profile

Male