Area Manager /Territory Manager

Key Responsibilities

Manage relationships with government departments, CPWD/State PWD officials, and public-sector

contractors

Achieve sales and collection targets through deep engagement with public project influencers

Drive demand generation by getting Orient Bell products specified in government BOQs and project

documents

Build a network of contractors and architects involved in public infrastructure work

Navigate complex government procurement cycles and secure approvals through dealers and intermediaries

Track tenders, pre-bid stages, and site-level updates to influence decision-makers early

Ensure commercial hygiene by avoiding wafer-thin margin deals and focusing on profitable sales

Provide regular updates on funnel movement, deal risks, and competitive intelligence

Must have Domain Skills

1. B2G Sales

Demonstrated experience in managing government sales, including approvals, documentation, and working

with intermediaries such as dealers and contractors. Must understand the nuances of public procurement,

including informal negotiation channels and timeline management.

Must have Soft Skills

2. Interpersonal Skills

Ability to build high-trust relationships with bureaucrats, site engineers, architects, PMCs, retail dealers,

internal BD team and contractors. Shows emotional intelligence and adaptability in varied government

environments.

3. Negotiation Skills

Skilled in navigating multi-layered commercial discussions involving value, specification control, and

pricing sensitivityespecially within bureaucratic frameworks.

4. Entrepreneurial Mindset

Understands when to pursue high-volume deals vs. walk away from low-margin orders. Proactively

identifies influencers, avoids over-discounting, and seeks commercially viable outcomes.

5. Persuasiveness

Ability to gain approvals and drive specifications by influencing stakeholders at multiple levels, often in

informal or non-linear decision chains.

Good to Have Skills

1. Knowledge of e-tender platforms and government procurement portals

2. Familiarity with BOQ-based pricing and tender participation through channel partners