Area Business Manager, Mumbai, Planet Fashion

Location:

Work Experience:

Education: Masters

Key Result Areas & Supporting Actions

Tapping Business Potential for the Region

• Ensure effective execution and quality monitoring of the footfall generation plan.
• Provide timely and strategic inputs for store business planning.
• Conduct structured

  competition mapping

  compile competitor data on sales, offers, and merchandise across markets to identify emerging threats and opportunities.
• Generate leads for the Regional Manager, highlighting potential for new stores and untapped business areas.

• Sales & Marketing Alignment:

  Support local marketing execution to drive footfalls in alignment with business and sales goals.

Franchisee Management

• Act as the

  key relationship manager

  with franchisees on operational aspects, ensuring alignment with SOPs and business standards.
• Encourage franchisee investments in new projects and store enhancements.
• Maintain strong communication and collaboration with franchisees to ensure business consistency and growth.

Merchandise Management

• Undertake regular store visits to review merchandise effectiveness.
• Recommend assortment changes and flag merchandise gaps based on store performance and consumer trends.
• Collaborate with central merchandising team for stock optimization at the regional level.

Store Operations

• Monitor

  store opening timelines

  to ensure punctual and smooth launches.
• Oversee operational adherence for:
• Cash Management
• Stock Management
• Cost Controls
• Housekeeping and Visual Standards
• Staff Attendance
• Lead new store openings, including recruitment and end-to-end management of the

  store opening checklist

  .
• Conduct

  regular SOP audits

  , identify operational gaps, and initiate corrective action.
• Ensure that store operating standards are consistently met and maintained.

Understanding Consumer Needs

• Drive compliance to CRM procedures and aim for high customer registration rates.
• Analyze customer behavior across stores to understand demographic/psychographic variations.
• Use insights to localize store strategies and optimize product or service offerings.
• Build rapport with top customers (approximately 20 per store) to strengthen loyalty and engagement.
• Work with marketing to adapt strategies that resonate with local consumer needs and preferences.

Team Management & Performance Enablement

• Recruit

  Store Managers

  in consultation with the Regional Manager.
• Conduct quarterly performance appraisals and reviews for store managers.
• Motivate and engage retail teams to foster a high-performance culture.
• Set

  weekly sales targets

  based on market trends, store capability, and business goals.
• Monitor budget compliance and set monthly spend plans.
• Facilitate training with Store Managers and Customer Care Associates:
• Identify specific skill gaps
• Promote best-practice sharing across stores
• Ensure execution of training calendar

Desired Skills and Experience

• Sales
• Marketing
• Sales & Marketing Alignment
• Retail
• Retail Store Operations
• Operations
• Franchisee Management
• Team Management
• Customer Engagement
• Budget Management