APP Marketing Specialist

As an App Marketing Manager, you will be responsible for driving user acquisition, engagement, and retention across iOS and Android platforms. You will develop and execute end-to-end app marketing strategies to increase app downloads, activations, and long-term user retention. Your key responsibilities will include: - Developing and executing app marketing strategies to increase app downloads, activations, and user retention. - Planning, managing, and optimizing paid acquisition campaigns across various platforms. - Overseeing App Store Optimization (ASO) to maximize visibility and organic downloads. - Collaborating with product, analytics, and design teams to optimize in-app user journeys. - Monitoring and analyzing campaign performance to provide actionable insights. - Implementing engagement and retention strategies such as push notifications and loyalty programs. - Staying updated with industry trends and best practices in mobile app growth. To qualify for this role, you should have: - A Bachelor's degree in Marketing, Business, or a related field (MBA is a plus). - 2-3 years of experience in digital/app marketing with a focus on user acquisition and retention. - Strong knowledge of mobile attribution platforms like AppsFlyer and Adjust. - Proficiency in campaign management across various platforms. - Solid understanding of ASO, mobile analytics, and app engagement strategies. - An analytical mindset with skills in data interpretation and optimization. - Excellent communication, collaboration, and project management skills. This role offers the opportunity to lead the strategy, execution, and optimization of mobile app marketing initiatives, ensuring strong ROI from paid and organic channels.,