Analytics Manager

Axis My India Limited

Role Overview

Axis My India is looking for a marketing Analytics and Optimization Manager to own the performance intelligence behind our outreach. This role requires a unique blend of analytical depth, experimentation mindset and growth strategy thinking. You will be responsible for analysing the full marketing funnel, opportunities for improvement and drive measurable impact across awareness, engagement, conversion and retention

Key Responsibilities

• Analyse the end-to-end marketing funnel (awareness ? engagement ? conversion ? retention) to identify drop-off points, bottlenecks and growth opportunities

• Design and run A/B tests and controlled experiments to refine targeting, creatives, messaging and user journeys for maximum impact

• Build real-time dashboards to monitor campaign performance, audience cohorts and key growth metrics, ensuring visibility across stakeholders

• Leverage GA4, CRM, and attribution tools to map user journeys, measure touchpoints, and understand where conversions or retention are breaking down

• Conduct deep-dive analyses on cohorts, (LTV), retention patterns to guide acquisition and engagement strategies

• Partner with marketing and business teams to translate insights into actionable strategies

• Build forecasting models to predict campaign outcomes and measure the incremental lift from marketing spends

• Present regular performance updates, insights and actionable recommendations to management and key stakeholders

• Work with tech and data engineering teams to refine data pipelines, improve tagging accuracy and ensure robust attribution systems

Desired Profile

Education

• Bachelor's degree in either Marketing or Statistics or Computer Science
• Master's degree (MBA/PGDMB in marketing, digital or Analytical) preferred
• Certifications: Google Analytics (G4), Meta Blueprint, SQL/Data Analytics, Tableau/Power BI

Experience

• 6-8 years of experience in analytics / growth marketing, campaign measurement and funnel optimization
• Strong background in consumer tech, digital first companies, e-commerce, media or performance marketing agencies
• Demonstrated success in improving ROI/ROAS and guiding digital budget allocation

Technical and Operating Skills

• Strong working knowledge of analytics tool like GA4, GTM and Adobe Analytics
• Ability to analyse funnel (Awareness Engagement Conversion Retention) and provide recommendation to optimise the bounce rate
• Ability to translate complex data into simple business recommendations
• Collaborative Mindset to partner with marketing, business and tech/data teams as well as external partners and agencies teams
• Highly deadline-driven, detailed oriented and processed focused individual
• Strategic thinker with the ability to connect micro level insights to macro business outcomes

What We Offer

• A front-row seat to one of India's most ambitious citizen-tech platforms.
• High-visibility role with direct access to CXOs and government leadership.
• Entrepreneurial work environment backed by Axis My India's credibility and reach.
• Competitive pay with performance-linked incentives.