Analytics Lead - Consumer App

Senior Data Analyst Consumer App Analytics (CleverTap, Appsflyer, Metabase, SQL, Python)

Location: Mumbai / Bengaluru / Gurgaon

Company: 63SATS Cybertech Ltd.

About 63SATS

63SATS is India's fastest-growing cybersecurity powerhouse, building cutting-edge consumer and enterprise security products including CYBX India's first Cybersecurity SuperApp with embedded insurance.

We are on a mission to protect 100+ million Indian digital users with real-time security, privacy, and fraud protection solutions.

To accelerate our consumer growth, we are hiring a Senior Data Analyst who can build our analytics engine ground-up, enabling smarter decisions, higher conversions, and better product-market fit.

Role Overview

We are looking for an experienced Data Analyst with a deep understanding of mobile app analytics, user funnels, retention modelling, attribution, and performance measurement across CleverTap, Appsflyer, and Metabase.

You will be responsible for:

• Designing and building the full analytics infrastructure
• Creating automated dashboards for marketing, product, and leadership
• Owning data quality, event tracking, experimentation frameworks
• Driving actionable insights that directly impact acquisition, activation, retention, and monetisation.

This is a high-impact role reporting directly to Growth & Product Leadership.

Key Responsibilities

1. Analytics Infrastructure & Event Architecture

• Set up the complete analytics engine from scratch (CleverTap + Appsflyer + Metabase + internal DB and Mixpanel).
• Own event taxonomy: define, implement, validate and maintain 100% accurate event structures.
• Work with product & engineering to ensure optimal SDK integration and data consistency.

2. Attribution & Performance Analytics

• Deep expertise in Appsflyer: callbacks, postbacks, cohorts, SKAN, in-app events, revenue measurement, fraud checks.
• Build models to measure CAC, ROAS, LTV, retention cohorts, churn analysis.

2.1 : Deep Experience in Mixpanel

3. User Behaviour & Funnel Intelligence

• Create dashboards for:
• Acquisition ? Activation ? Subscription ? Renewal
• Drop-off analysis
• User segmentation & behavioural triggers
• Notification performance & lifecycle journeys (CleverTap)

4. Experimentation & Growth Analytics

• Create A/B testing frameworks for product & marketing hypotheses.
• Analyse funnel experiments and give data-backed recommendations.
• Identify high-impact levers for improving retention and conversion.

5. Data Engineering + BI

• Write optimized SQL queries for large datasets.
• Use Python for automation, data cleaning, modelling, and predictive analytics.
• Build dashboards on Metabase, Tableau, or Power BI.

Required Skills & Experience

Must Have

• 48 years experience as a Data Analyst / Product Analyst in a high-scale consumer app (fintech, gaming, edtech, ecommerce, mobility, healthtech preferred).
• Hands-on expertise in:
• ? CleverTap (mandatory)
• ? Appsflyer (mandatory)
• ? Metabase
• ? SQL (advanced)
• ? Python (Pandas, NumPy, automation scripts)
• ? BI tools: Tableau / Power BI
• Proven experience setting up analytics for a consumer app from zero-to-scale.
• Strong understanding of funnels, retention, segmentation, user journeys & LTV modelling.
• Ability to convert complex data into actionable insights.
• Experience working directly with Product & Growth teams.

Bonus Experience

• Cybersecurity domain exposure (not mandatory).
• Experience with predictive models and early-warning systems.
• Worked in a startup scaling from 0 ? 10M users.

What We Offer

• The opportunity to build India's most important consumer security platform.
• Strategic seat at the leadership table your insights will shape PMF & growth direction.
• Competitive compensation + performance bonuses.
• A fast-paced, high-ownership environment under the leadership of the founders.