Analytics Analyst

THE TASK AT HAND

• Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
• Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
• Develop and present on-going analytics deliverables to day to day clients coordinating with more analytics team members and account management
• Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
• Proficiency in at least one or more of the analytics disciplines
• Basic understanding of concepts in at least one or more of the analytics disciplines

PEOPLE WHO THRIVE IN THIS ROLE ALSO POSSESS:

• 1-2+ years of media analytics and insights experience
• Result-oriented with the ability to work within strict time constraints while balancing multiple projects
• Excellent verbal and written communication skills with the ability to interact at all levels of the organization
• A collaborative teammate with the knack to pivot in a constantly evolving environment
• Knowledge of a variety of measurement methodologies and their applications
• Passionate about research, television, marketing, emerging media, and technology
• Strong PowerPoint/Excel and Google Slide/Sheet skills
• Experience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade Desk
• Experience with SQL, Tableau
• Query and analyze complex data sets to develop actionable insights that enable the optimization of media and content.
• Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives.