Analyst, Specialist Business Development

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help customers realize their dreams and ambitions. As a market leader in consumer banking, DBS offers a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, tailored to meet customers" aspirations at every life stage. **Key Responsibilities:** - **Funnel Management-Digital:** - Lead tracking and management: Track and manage leads from various sources, including digital channels (paid, organic, and overseas corridor). Maintain a comprehensive lead management system for accurate and timely recording of interactions. - Channel Monitoring: Monitor and analyze performance across all lead generation channels to identify areas for improvement and propose strategies to enhance lead quality and quantity. - Funnel management: Manage the entire sales funnel, including lead qualification, nurturing, and follow-up to ensure smooth progress and no missed opportunities. - Data Analysis & Reporting: Analyze lead data to identify trends, bottlenecks, and optimization areas. Prepare reports summarizing lead generation performance and conversion rates to inform strategic decisions. - Collaboration: Collaborate with marketing, sales, and relevant teams for effective lead handoff and nurturing strategies. - Process Improvement: Continuously evaluate and improve lead management processes to increase efficiency and conversion rates. - **Campaign Management:** - Campaign planning & execution: Develop campaign strategy and objectives, get approval, and execute campaigns in alignment with marketing and relevant teams. - Vendor Management: Manage relationships with external vendors and agencies involved in campaign execution. - Performance Monitoring & Analysis: Track campaign performance, monitor key metrics, and analyze results for optimization. Prepare reports summarizing campaign performance and actionable insights. - Training & Collaboration: Train frontline post-launch and provide support for successful campaign execution. Collaborate with cross-functional teams to ensure alignment. - Reporting & Communication: Prepare regular reports on campaign performance, present findings clearly to stakeholders. - Gratification: Gratify customers based on the campaign construct and relevant approvals. - Cross-border Management: Collaborate effectively with cross-border teams for leads and campaigns, devising strategies to scale up acquisition within the global franchise for both Residents leveraging on LRS and NRIs. **Qualifications Required:** - MBA from a reputed institute. - Knowledge of NRI and overseas corridors. - Proficiency in Excel, Analytics, presentation, and interpersonal skills. - 5-7 years of experience in managing digital acquisitions.,