Analyst - Media Effectiveness

The Digital Media Analytics Senior Analyst is focused on supporting our Digital Media business (Search, Display, Social, Email) within the Performance Media Analytics group. The position will be providing analytic direction to strategic clients in improving their digital marketing programs.

• Engage directly with the client to understand marketing objectives.
• Design, develop, and maintain interactive Tableau dashboards and reports based on business requirements.
• Collaborate with cross-functional teams to understand data needs, KPIs, and reporting objectives.
• Interpret large datasets and communicate key insights through storytelling and visual analytics.
• Optimize data visualizations and dashboard performance.
• Work closely with Data Engineering and ETL teams to ensure reliable data pipelines.
• Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)
• Architect solutions & provide recommendations that drive results on client campaigns & objectives
• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
• Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

Qualifications:

• 3 - 5 years of industry experience required.
• Strong proficiency in Tableau Desktop and Tableau Server.
• Expertise in building advanced dashboards, custom calculations, level of detail (LOD) expressions, and parameter actions.
• Solid SQL skills for data extraction, transformation, and validation.
• Experience working with large datasets from diverse data sources (databases, cloud, spreadsheets, APIs, etc.).
• Familiarity with data modeling concepts and BI best practices.Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required
• Strong experience with SQL and Python required
• Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) required
• Media Platforms and 3rd Party Tools experience (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) useful
• Strong experience in Web Analytics tools (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) preferred
• Understanding of relational databases and familiarity with data processing
• Excellent written and oral presentation skills
• Strong problem solving and consulting skills