Amazon PPC strategist

Job Description: We are seeking an experienced and results-driven Senior Amazon PPC Expert to join our team. The successful candidate will be responsible for engaging and guiding our clients to use different strategies in their Amazon PPC campaigns to drive sales and increase product visibility. This role requires a strategic thinker with a deep understanding of Amazon's advertising platform, strong analytical skills, and a track record of successful PPC campaign management. Key Responsibilities: Account Management - Engage multiple customers, consult with them to identify different strategies for them and guide them Understand customer feedback and relay the information to our internal teams Campaign Strategy and Planning: Help our customer build strategy according to their business objectives Develop comprehensive Amazon PPC strategies to achieve sales and marketing goals. Conduct thorough keyword research to identify high-performing and relevant keywords. Create strategies to manage multiple PPC campaigns across different product categories Stay updated on Amazon advertising trends, algorithm changes, and best practices. Use data-driven insights to make recommendations for campaign improvements and optimizations. Track and analyze campaign performance metrics such as ACOS (Advertising Cost of Sale), CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rates. Qualifications: Bachelor's degree Minimum 5 years of experience managing Amazon PPC campaigns. Should have handled Clients with ad spend of more than INR 50L per month (India Geo) / 80K USD per month (Global accounts) Skills and Competencies: Proven excellence to strategise E-commerce spend for large brands Proficient in Amazon Advertising Console and other relevant PPC tools Strong analytical skills with the ability to interpret data and make informed decisions. Experience with third-party Amazon advertising tools (e.g Semresh, helium10, junglescout) Experience with A/B testing and conversion rate optimization. Ability to work independently and manage multiple projects simultaneously. Strong communication and presentation skills Show more Show less