Amazon Marketing Manager

Relyplus Creations

2 - 5 years

4 - 7 Lacs

gurgaon/ gurugram

Posted:None| Platform:

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Skills Required

campaign management google ads competitor analysis seo analysis ecommerce marketing ppc fba website sales online marketing digital marketing advertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Campaign Strategy and Planning:

Conduct competitive analysis to identify opportunities and optimize campaign performance.
Develop and execute advertising strategies including keyword research, campaign structure, and targeting.
Collaborate with clients and internal teams to define campaign goals, budgets, and timelines.

Campaign Management and Optimization:

Set up and launch advertising campaigns
Continuously monitor and analyze campaign performance metrics, such as impressions, clicks, conversions, and ACoS
Conduct keyword research and refine targeting to improve ad performance and maximize return on ad spend (ROAS).
Optimize bid strategies and budget allocation based on performance data and campaign goals.
Implement A/B testing for ad creatives, copy, and landing pages to improve campaign performance.
Stay up to date with Amazon advertising policies, best practices, and industry trends.

Reporting and Analysis:

Generate regular performance reports and provide insights to clients on campaign performance, key metrics, and actionable recommendations.
Analyze data and trends to identify opportunities for campaign optimization and growth.
Use data-driven insights to drive strategic decisions and improve campaign effectiveness.
Collaboration and Communication

Preferred candidate profile

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Prior experience managing and optimizing Amazon Sponsored Ads campaigns is highly preferred.

Strong knowledge of Amazon advertising platforms (Seller Central, Advertising Console) and campaign setup best practices.

Proficiency in data analysis and using analytics tools to drive insights and optimize campaign performance.

Familiarity with keyword research tools and techniques.

Perks and benefits

More Jobs at Relyplus Creations

Account Executive

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Amazon Marketing Manager

gurgaon/ gurugram

2.0 - 5.0 yrs

INR 4 - 7 Lacs

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