Job
Description
Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights Example outputs: - Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends - Competitor and customer insights analysis - Analysing the success of marketing campaigns and creating reports - Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits - Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities - Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives - Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables Example outputs: - Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Contribute to annual brand planning process - Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) - Planning and execution of all communications and media actions on all channels, including online and social media - Assisting with product development, pricing and new product launches as well as developing new business opportunities - Creating and managing promotional collateral to establish and maintain product branding - Supervising advertising, product design and other forms of marketing to maintain consistency in branding - Define and manage the brand communication strategy using a variety of media - Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects Example outputs: - Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns - Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles - Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs - Represents the company and provides support as needed at various trade shows and conventions - Plans and executes events and promotions within fan communities - Co-ordinating the launch programme to external customers as well as employees - Organising events such as product launches, exhibitions and photo shoots - Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers - Collaboration and Budgetary Controls- Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets Example outputs: - Collaborate with sales team for specific strategies for selling - Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers; chief marketing officers; sales team, interiors etc.) - Liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines - Looking at the pricing of products and analysing the potential profitability - Establish and maintain brand budgets; managing budgets and a team of junior assistants - Managing the budget for advertising and promotional items - Positions of Leadership- Brand Manager should have prior experience in team handling roles and should demonstrate excellent leadership and team management skills Example outputs: - Expertise in team handling profile in the previous role- constantly monitoring as well as mentoring subordinates - Provided effective assistance to the team of digital campaign managers and optimized search engine usage to increase customer leads Essential requirements: - Bachelor's degree in Marketing, Business, or related field; MBA from NIRF ranked institute - 5-15 years of experience in brand management, brand marketing, or marketing management - Proven working experience as Brand Manager/ Associate Brand Manager/ Senior Brand Manager - Ability to prioritize when under pressure - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Up-to-date with latest trends and marketing best practices; stay current on market trends and competitive activity.
