AI Marketing Specialist

Job Description

FORVIA HELLA is a listed, international automotive supplier. Coming together with Faurecia in the FORVIA Group, we build the worlds seventh largest supplier of automotive technologies. As a global market leader in high-growth areas, FORVIA employs 157,000 people worldwide. FORVIA HELLA therein stands for high-performance lighting technology and automotive electronics. At the same time, we cover a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles with our Business Group Lifecycle Solutions. With around 37,500 employees at over 125 locations, the Company is active worldwide and generated adjusted sales of 8.1 billion on a preliminary basis in the fiscal year 2023. Key Responsibilities 1. Content Creation Using Generative AI Tools: MidJourney and RunwayML: Generate high-quality and engaging images and videos/animations tailored for diverse marketing use cases (both online and offline) by ensuring HELLA s brand consistency and legal guidelines. Finalisation of the generated image and video content using image editing software such as Photoshop in order to be able to use the content directly for the specified purpose. Thoroughly entering and labelling the AI generated content in the DAM system FORmedia. HeyGen and ElevenLabs: Play a vital role in the video localization process by: Collaborating with native speakers from international sales companies for script quality checks. Finalizing corrected scripts and generating high-quality voiceovers. Syncing voiceovers with videos and delivering finalized internationalized content to stakeholders. Ensuring HELLA s brand consistency and legal guidelines as well as uploading and labeling the content thoroughly in DAM system FORmedia. 2. Ongoing Online Statistics and Reporting: Monitor the performance of online/social media content and campaigns. Prepare regular reports with actionable insights to optimize future content strategies. 3. Managing Sound Library: Create audio files based on multiple pre-defined single sound assets from the HELLA owned Sound Library in alignment with HELLA auditive CI guidelines. YOUR QUALIFICATIONS Required Skills and Qualifications: Proven experience in using generative AI tools such as MidJourney, RunwayML, ElevenLabs and HeyGen. Organizational and coordination skills to manage multiple internationalization projects simultaneously. Familiarity with video editing and synchronization techniques. Analytical mindset with experience in tracking content performance and compiling reports.