AI Content Creator Intern

Role title: AI Content Creator

Strictly in-office (no hybrid / no remote)

Type: Full-time | Experienced (mid → senior)

Reports to: Head of Growth / Head of Content / Founder’s Office

Role summary

We’re hiring an AI-first Content Creator to build high-velocity, high-quality content for Divine Hindu. You’ll combine creative writing, short-form video direction, and prompt engineering to produce reels, carousel posts, product pages, WhatsApp creatives, ad copy, and conversion-focused landing content — all optimized for SEO, paid/social performance, and brand voice. This is a hands-on role: you will create, iterate, measure, and scale content using AI tools and human craft.

Core responsibilities

• Lead end-to-end content production (concept → script → asset → edit → publish) for Instagram Reels, YouTube Shorts, carousels, Facebook/LinkedIn posts, WhatsApp blasts, and product pages.
• Use AI (ChatGPT, Gemini, Claude, image/ video models) to generate high-quality drafts, then refine to brand voice. Own prompt engineering and prompt library.
• Write conversion-focused SEO product descriptions, A+ modules, and landing pages that rank and convert.
• Produce short-form video scripts and storyboards; hands-on editing or coordinate with video editor assets.
• Create ad copy & creative variants for paid campaigns with clear test hypotheses.
• Build and maintain content calendars, briefs, and templates (visual + copy).
• Measure content performance and iterate using engagement and conversion metrics; run A/B tests.
• Maintain brand voice guidelines and ensure cultural sensitivity for spiritual content.
• Mentor junior creatives / freelancers and manage production vendors when needed.

Must-have (non-negotiable)

• Exceptional writing skills in English and Hinglish (copy that converts + storytelling).
• 2–4 years hands-on experience creating social short-form content and product copy (reels, carousels, product pages).
• Practical experience using generative AI for content (prompt engineering; tuning outputs).
• Basic video production knowledge (shot lists, editing workflow, captions, hooks).
• Strong sense of SEO and e-commerce conversion copy (meta titles, bullet benefits, CTAs).
• Portfolio with live examples: 3 short-form videos, 3 carousel posts, and 2 product pages or A+ modules.
• Comfortable with metrics: CTR, engagement rate, CVR, ROAS, view-through rate basics.

Nice-to-have

• Experience in D2C, spiritual, wellness, or jewelry categories.
• Familiarity with Shopify, Klaviyo / WhatsApp marketing flows, and Facebook/Instagram ad creatives.
• Basic design skills (Canva / Figma) and image prompt experience (Midjourney / Stable Diffusion).
• Knowledge of Indian festivals, rituals, and Sanskrit/Hindi terminology (for culturally sensitive copy).
• Experience working with influencers/UGC production.

Kindly share your resume at ishikahr@divinehindu.in