AGM-Agri Business

• Designation:

  AGM-Agri Business

• Organization:

  SwitchON Foundation

• Location:

  West Bengal/Maharashtra

• Work Experience:

  Minimum 10 years in agriculture product marketing, agri-business development, or rural/agri value chains

• Compensation:

  89 Lakhs (commensurate with experience and qualifications)

• Language Proficiency:

  Hindi, English, and preferably Bengali

About SwitchON Foundation

SwitchON Foundation

Great Place to Work

To learn more about our work, please visit: www.switchon.org.in

Position Summary

AGM-Agri Business

Key Responsibilities

• Market Development & Partnerships

• Identify and cultivate new B2B and institutional partnerships (buyers, aggregators, agri-exporters, e-commerce, CSR, and government platforms).
• Participate in national and international trade fairs and business meetings to promote rural products and secure market linkages.
• Build and sustain long-term relationships to ensure recurring business and brand recall.
• Monitor competitors, market trends, and pricing to continuously refine market strategies.

• Sales & Business Growth

• Own and deliver on sales targets for FPOs, SHGs, and SwitchON-led enterprises.
• Build a high-quality sales pipeline by identifying demand, reaching out to buyers, and closing deals.
• Lead negotiations on pricing, procurement terms, and formalize long-term MoUs or agreements.
• Track and analyze KPIs including lead conversions, sales growth, and customer retention across geographies.

• Marketing & Brand Strategy

• Design go-to-market strategies, including branding, pricing, packaging, certifications (Organic, GI, etc.), and positioning for different product categories.
• Prepare marketing material such as pitch decks, product profiles, case studies, and visual assets for buyer engagement.
• Collaborate with communication teams to amplify brand visibility across platforms and stakeholder groups.

• Product Commercialization & Enterprise Support

• Support FPOs/SHGs in demand forecasting, revenue planning, and operational readiness to match market expectations.
• Coordinate with procurement, operations, and logistics teams for smooth order fulfillment and buyer satisfaction.
• Facilitate product development based on market needs, including innovation in ready-to-sell packaging and shelf-life solutions.

Qualifications, Experience & Skills

• Education:

• Master’s degree in Agribusiness Management, Agriculture, Rural Development, or a related field.

• Experience:

• Minimum 10 years of relevant experience in agri-marketing, FPO development, or rural enterprise promotion
• Demonstrated success in market linkage development and business support to rural communities

• Skills:

• Strong understanding of agri-value chains, FPO operations, and rural marketing
• Excellent communication, negotiation, and stakeholder engagement skills
• Proficiency in Hindi, English, and preferably Bengali
• Willingness to travel extensively and engage with rural communities across regions

Reporting Structure

• Reports To:

  Executive Director

• Team Size:

  10–15 technical and field professionals

Travel Requirements

• Extensive travel across Eastern and Western India for field supervision, market development, and stakeholder engagement

Compensation

• Annual CTC:

  8–9 Lakhs per annum(Fixed)

• Additional Benefits:

  Variable Pay + Commitment Bonus

  (Compensation will be aligned with experience, qualifications, and current salary)

• Reimbursement

  : Official travel, stay, and logistics as per organizational policy

Application Process

To apply, please complete the application form and upload your updated CV and cover letter via the link - https://forms.gle/NmTGoJeumhFeSKkj8