Affordability Strategic Lead

Affordability Strategic Lead

Key Responsibility Areas (KRAs):

1. Affordability Strategy & Partner Management

• Build strong partnerships with Banks, NBFCs, and Fintechs.
• Co-create customized financial offerings for B2C, B2B, and EDU segments.
• Lead innovation in financial products such as Fin/EMI/Cashback Plans.
• Ensure compliance and partner onboarding for faster roll-out.

2. Program Design & Execution

• Create and launch FinTech-led affordability plans (Trade-in + EMI).
• Tailor offerings for Switchers and Upgraders.
• Develop exclusive programs in collaboration with OEMs.

3. Revenue Growth & Conversion

• Design conversion-focused journeys across all customer types.
• Drive activation and adoption of paper finance and EUP.

4. Stakeholder Management

• Align internal stakeholders including retail, e-com, service, and training teams.
• Manage relationships with Apple and Servify for affordability programs.

5. Innovation & Customer Proposition

• Create new bundled propositions (e.g., device + insurance + upgrade).
• Use analytics to identify new affordability cohorts.