AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )

Key Responsibilities

• Deliver solutions for integrating various CRMs with Marketing Cloud.
• Integrate multiple tools using REST APIs and Webhooks.
• Connect AEP RT CDP with Marketing Cloud Interaction Studio and third-party websites for data analytics and personalization.
• Create diverse data streams in the Data Cloud and map data within AEP RT CDP.
• Possess experience in campaign management, email marketing, lead management, marketing automation, demand generation, lead generation, and account-based market research.
• Manage complete end-to-end campaign activities.
• Oversee vendor management for email template design.
• Demonstrate strong critical-thinking abilities and convert business requirements into functional specifications.
• Exhibit leadership, organizational, communication, interpersonal, analytical, and problem-solving skills; able to excel in both independent and team environments.

Technical Skills

• Extensive experience with Adobe Experience Platform and RTCDP.
• Working knowledge of AEP components, including Schemas, XDM modeling, Segment Builder, Real-Time Customer Profile (RTCP), datasets, and data ingestion.
• Proficient in JavaScript, JSON, and RESTful API integrations.
• Familiarity with Customer Journey Analytics (CJA) and Adobe Edge ingestion is an advantage.
• Solid understanding of batch and streaming data sources, identity stitching, and audience activation.
• Experience with tag management tools such as Adobe Launch or Tealium is a plus.

Preferred Qualifications

• Adobe Certified Expert in Adobe Experience Platform RTCDP.
• Experience with other Adobe tools such as Adobe Campaign, Marketo, Eloqua, Adobe Target, or Adobe Analytics is beneficial.