Advertising Tracking Specialist

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Location:

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Role Overview

We are seeking an experienced Tracking Specialist to implement and validate advertising tracking solutions across various client websites and digital funnels. This role ensures consistent and actionable data flows to advertising platforms, such as Google Ads and Meta Ads, enabling precise performance tracking and campaign attribution.

You will collaborate with cross-functional teams, including media buyers, client success managers, and developers, to support campaign success and accurate reporting.

Key Responsibilities

• Implement and manage tags using

  Google Tag Manager (GTM)

  across websites
• Configure conversion events, goals, and custom dimensions/metrics in

  GA4

  ,

  Google Ads

  , and

  Meta Ads

• Deploy and manage

  Floodlight tags

  via

  Campaign Manager 360 (CM360)

• Audit and troubleshoot tracking issues across platforms
• Ensure full-funnel tracking: landing pages, checkouts, post-conversion events
• Maintain documentation of tracking setups and tag structures
• Assist with server-side tracking, UTM parameter management, and session/user ID stitching
• Support pixel implementations for platforms like TikTok, LinkedIn, Pinterest, etc.
  

Required Skills & Experience

• 3+ years of hands-on experience with

  Google Tag Manager (GTM)

• Proficiency in

  Campaign Manager 360 (Floodlight setup and tag management)

• In-depth knowledge of conversion tracking in

  Google Ads

  ,

  Meta Ads

  , and

  GA4

• Strong debugging skills using

  browser dev tools

  ,

  Tag Assistant

  , and

  Pixel Helper

• Understanding of both

  client-side and server-side tagging

• Experience with e-commerce platforms like

  Shopify

  ,

  WooCommerce

  , or

  Webflow

• Ability to read/edit basic

  HTML and JavaScript snippets

• Strong documentation and attention to detail
  

Nice to Have

• Familiarity with

  Google Ads Enhanced Conversions

  and

  Meta Conversions API (CAPI)

• Experience with

  Consent Mode v2

  and GDPR-compliant setups
• Skills in

  Looker Studio

  ,

  BigQuery

  , or similar tools for data validation
• Knowledge of

  postback URLs

  , affiliate tracking, and server-side event reporting
• Experience with

  Firebase

  and mobile analytics platforms like

  Appsflyer

  ,

  Adjust

  , or

  Branch