Advertising Media Buyer

Company Description

AB Media is a full-service performance marketing agency based in Gurugram, New Delhi, India. Over the past 8 years, the agency has launched over 100 brands and worked with more than 50 companies worldwide. AB Media has successfully captured 119k+ leads and generated a combined revenue of 137 million+ globally. The agency is dedicated to delivering measurable results and driving growth for its clients.

Role Description

This is a full-time hybrid role for an Advertising Media Buyer. The position is based in Gurugram, with some flexibility for work from home. The Advertising Media Buyer will focus on planning, negotiating, and purchasing advertising space across various media channels. The role involves managing ad campaigns, monitoring performance metrics, optimizing ad spending, and collaborating with internal teams to align campaign objectives. The candidate will also stay updated with the latest marketing trends to ensure impactful advertising strategies.

Qualifications

• Proficiency in Media Planning, Media Buying, and Media Optimization
• Experience with Digital Advertising Platforms, Ad Placement Strategies, and Campaign Analytics
• Strong skills in Budget Allocation, Negotiation, and Return on Ad Spend (ROAS) Optimization
• Knowledge of Marketing Trends, Audience Segmentation, and Advertising Technologies
• Excellent communication, analytical, and organizational skills
• Ability to manage multiple projects and work in a fast-paced environment
• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Experience with performance marketing tools and platforms is a plus