Ads Specialist (Google & Meta)

Company: Infocentroid Software Solutions Pvt. Ltd. Location: Work form Office Salary: ₹8,000 – ₹16,000 per month (based on skills and experience) Employment Type: Full-Time About Us: Infocentroid Software Solutions Pvt. Ltd. is a leading software development and digital services company with over a decade of experience. We provide tailored solutions in mobile & web development, SEO, performance marketing, and B2B lead generation. We are now expanding our digital marketing team and seeking a dedicated Ads Specialist to run and optimize campaigns on Google Ads and Meta Ads (Facebook & Instagram). Job Summary: We are looking for an enthusiastic and detail-oriented Ads Specialist who will be responsible for planning, executing, monitoring, and optimizing paid ad campaigns across Google and Meta platforms. The ideal candidate should have a data-driven mindset and a good understanding of digital ad strategies to generate leads and conversions. Key Responsibilities: · Plan, create, and manage Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram). · Analyze campaign performance and optimize ads to improve ROI. · Conduct keyword research, A/B testing, and audience segmentation. · Write compelling ad copies and collaborate with the design team for creatives. · Set up conversion tracking, pixel implementation, and remarketing strategies. · Generate weekly/monthly performance reports. · Stay updated with platform changes, algorithm updates, and industry trends. · Coordinate with the SEO, content, and development teams when required. Required Skills and Qualifications: · 1 to 2 years of hands-on experience with Google Ads and Meta Ads. · Certification in Google Ads and/or Meta Blueprint (preferred but not mandatory). · Knowledge of ad formats, targeting strategies, bidding methods, and analytics tools. · Experience with Google Analytics, Google Tag Manager, and Facebook Pixel setup. · Basic understanding of landing page optimization and lead generation strategies. · Strong analytical skills and proficiency in Excel or Google Sheets. · Good communication and time management skills. Benefits: · Competitive salary based on experience and performance. · Opportunity to work with experienced marketing and tech professionals. · Growth-oriented work culture with learning support. · Performance-based incentives and bonuses (if applicable). · Certification and training support (as per company policy). Job Types: Full-time, Permanent Pay: ₹8,000.00 - ₹16,000.00 per month Supplemental Pay: Commission pay Performance bonus Yearly bonus Work Location: In person