Ads Specialist

As a Google Ads Specialist at Brand Mindz, a rapidly growing digital marketing and branding agency, you play a vital role in helping businesses achieve growth through data-driven strategies. The agency values creativity, accountability, and performance, and is seeking an individual who can deliver high ROI for clients through effective ad strategies. Your primary responsibility will involve developing, implementing, and optimizing paid search campaigns across various client accounts. A deep understanding of the latest trends in paid advertising and a passion for performance marketing are essential for success in this role. Key responsibilities include planning, setting up, and managing Google Ads campaigns across different platforms such as Search, Display, Shopping, YouTube, and Performance Max. You will be involved in conducting keyword research, competitor analysis, and ad copywriting, in addition to optimizing campaigns for maximum ROI through bid adjustments, quality score enhancement, and A/B testing. Analyzing and reporting on campaign performance using tools like Google Analytics is a crucial aspect of the role, along with managing budgets and ensuring campaigns operate within financial constraints. Collaborating with the creative team to develop ad assets and staying updated on Google Ads policies and digital advertising trends are also essential tasks. Generating monthly client reports with actionable insights and improvement plans is another key responsibility. To excel in this role, you should possess at least 3 years of proven experience in managing Google Ads campaigns, with Google Ads Certification being a plus. A solid understanding of PPC, CPC, CPM, CTR, ROAS, and other key metrics is required, along with experience using tools like Google Analytics, Tag Manager, and SEMrush/Ahrefs. Excellent communication and analytical skills are crucial, as well as the ability to manage multiple campaigns across different industries simultaneously. At Brand Mindz, we offer a competitive salary, performance incentives, the opportunity to work with global brands and diverse industries, learning support, and certifications. You will enjoy flexible working hours and a collaborative work culture in a full-time position. Application Question(s): - What is your expected salary Experience: - Google Ads: 3 years (Required) Location: - Tirunelveli, Tamil Nadu (Required) Work Location: - In person Expected Start Date: - 15/07/2025,