Adobe Target Implementation Specialist

Job Title: Adobe Target Implementation Specialist / Personalization Engineer

Experience:

Department:

Key Responsibilities

• Lead end-to-end implementation of

  Adobe Target

  across web and mobile environments.
• Configure A/B, MVT, Experience Targeting, Automated Personalization, and Recommendations campaigns.
• Build, test, and deploy personalized experiences using VEC (Visual Experience Composer) and Form-based composer.
• Work closely with development teams to integrate Target with

  Adobe Launch / Web SDK

  , ensuring correct parameter and mbox configuration.
• Define personalization strategy and roadmap aligned with business objectives and user behavior insights.
• Manage audience segmentation and integrate Target with AEP / RTCDP / Analytics for data activation.
• Perform campaign QA, troubleshoot issues, and validate experiment setup using debugging tools.
• Optimize targeting logic and analyze experiment results to drive conversion improvement.
• Ensure implementation follows data governance, security, and privacy best practices.

Required Skills & Experience

• 3–8 years of hands-on experience with

  Adobe Target

  implementation and personalization.
• Strong technical understanding of mbox, profile scripts, offer templates, entity attributes, and Recommendations.
• Proficiency with

  Adobe Launch / Web SDK

  , JavaScript, HTML, CSS for customization and troubleshooting.
• Experience in configuring Experience Targeting, Auto-Target, Automated Personalization, and Recommendations.
• Experience reading experimentation results and conversion metrics.
• Familiarity with other Adobe stack components like

  AEP, RTCDP, Adobe Analytics

  is a strong advantage.
• Understanding of CRO methodologies and personalization tactics.
• Experience working with UX, CRO, product, and engineering teams in an agile setup.

Preferred Qualifications

• Adobe Target Business Practitioner / Developer Certification.
• Experience with APIs, JSON, React/Vue/Angular environments.
• Understanding of server-side testing and feature flag solutions.
• Experience in ecommerce, digital marketing, CRO, or growth engineering.

Key Attributes

• Strong analytical and problem-solving mindset.
• Ability to convert business needs into actionable test and personalization strategies.
• Excellent communication and stakeholder management skills.
• Detail-oriented, quality-focused, and highly collaborative.