Adobe Manager

Job Description:

Digital Analytics Architect Job Description

DCF Level: L40
Experience: 8+ years
Team: Intercompany (Market)
Location: Mumbai/Pune/BLR

Role Overview

We are looking for a highly skilled Digital Analytics Architect with extensive experience in data strategy, implementation, and optimization across multiple web analytics platforms. This role requires a hands-on expert who can design scalable data frameworks , ensure customer identity resolution , and drive cross-channel mapping while maintaining privacy compliance . The ideal candidate will have architect-level certification in at least one of the core platforms and a strong understanding of data integration across digital ecosystems.

Key Responsibilities

Analytics Strategy & Implementation

• Develop and execute measurement strategies across analytics platforms such as GA360, GA4, Adobe Analytics, Launch, AEP - CJA, Web SDK & Mobile SDK, Tealium and others .
• Design and implement server-side tagging solutions using GTM, Tealium, and Adobe Launch.
• Establish and maintain data layers , ensuring consistency and accuracy across digital properties.

Hands-On Implementation & Innovation

• Lead by example through active participation in analytics implementation.
• Develop and deploy custom tags and scripts to address unique tracking requirements.
• Experiment with emerging technologies and methodologies to enhance analytics capabilities.

Team Leadership & Mentorship

• Manage and mentor a team of analytics professionals, fostering a collaborative and growth-oriented environment .
• Provide training and guidance on best practices for analytics implementation and data governance.

Client Engagement & Consultation

• Collaborate with clients to understand business objectives and translate them into technical requirements.
• Conduct workshops and training sessions to empower clients in utilizing analytics tools effectively.

Performance Optimization & Reporting

• Utilize reporting tools such as Google Data Studio, Looker Studio, and Power BI to generate actionable insights.
• Monitor and optimize performance metrics , ensuring seamless analytics operations.

Qualifications

Educational Background

• Bachelors or Masters degree in Computer Science, Information Systems, Data Analytics , or a related field.

Technical Expertise

• Extensive experience with Google Tag Manager, Tealium, Adobe Launch, GA360, Adobe Analytics, AEP and OneTrust .
• Proficiency in JavaScript, HTML, CSS , and experience with server-side tagging implementations .
• Strong knowledge of data layer concepts and implementation strategies .

Certifications (Preferred)

• Google Analytics Individual Qualification (GAIQ) .
• Tealium Certified Professional .
• Adobe Analytics Architect Certification .
• Adobe Experience Platform Architect Certification

Professional Experience

• Minimum 8 years in digital analytics implementation, with at least 3 years in a team lead role .
• Proven track record of managing complex analytics projects and leading cross-functional teams .
• Extensive experience in client-facing roles , providing consultation and training on analytics solutions.

Desired Skills

• Strong analytical and problem-solving abilities .
• Excellent communication and interpersonal skills .
• Ability to work in a fast-paced, dynamic environment .
• Experience with A/B testing, web analytics, and data visualization tools .
• Demonstrated thought leadership through published content, speaking engagements, or industry collaborations.
• Hands-on experience developing and deploying custom analytics solutions .

Technical Skills

Tag Management Systems (TMS)

• Expertise in server-side tagging solutions using Google Tag Manager (GTM), Tealium iQ, and Adobe Launch .
• Experience with Tealium EventStream for real-time data collection and activation.
• Familiarity with Adobe Experience Platform (AEP) Data Collection for scalable data capture.

Web Technologies

• Strong knowledge of JavaScript, HTML, CSS for custom tag implementations and data layer management .
• Experience with Single Page Applications (SPA) , handling virtual pageviews and Ajax-based transitions .

Analytics Platforms

• Expertise in Google Analytics 360 (GA360), Google Analytics 4 (GA4), and Adobe Analytics for advanced reporting and data analysis.
• Experience with Adobe Web SDK for integrating Adobe Analytics and other Experience Cloud solutions.

Data Visualization & Reporting

• Skilled in creating dashboards and reports using Google Data Studio, Looker Studio, and Power BI .
• Ability to translate complex data into actionable insights for stakeholders.

Automation & Scripting

• Proficiency in automation tools and scripting languages for analytics workflows.
• Familiarity with APIs for integrating analytics platforms with external systems.

Preferred Expertise in Additional Platforms

• Adobe Target, RT-CDP, AJO , and other marketing automation tools.
• Exposure to other web analytics platforms , including Heap, Mixpanel, Piwik PRO, and Matomo .

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