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Adobe Launch and Analytics Developer - L4

Adobe Launch and Analytics Developer - L4

Wipro

5 - 8 years

8 - 12 Lacs

Hyderabad

Posted:4 hours ago| Platform:

Apply

Skills Required

digital analytics adobe marketing agile events digital marketing tagging css python c++ google tag manager software testing sql java web analytics google analytics html dtm seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a highly skilled and hands-on Digital Analytics Implementation Specialist to join our technical analytics team. This role focuses on implementing, customizing, and automating data collection processes across digital platforms. The ideal candidate will develop cohesive measurement strategies that align with client priorities and ensure seamless data flow across systems.
Key Responsibilities:

Lead analytics implementation across the full lifecycle for web, responsive, and native app platforms using Adobe Launch.

Collaborate with cross-functional teams to define and implement technical tagging requirements.

Create and maintain Solution Design References (SDRs) and translate them into precise script code for deployment.

Enhance and manage digital data layers (e.g., ACDL) within the Tag Management System.

Write and maintain custom scripts using JavaScript, jQuery, or similar languages to meet advanced tracking needs.

Develop, test, and deploy code modifications to support analytics requirements.

Troubleshoot and resolve tagging and data collection issues using browser developer tools and debugging utilities.

Maintain and optimize Adobe Analytics JavaScript tags and plugins.

Participate in Agile development cycles, including QA and deployment processes.

Utilize Adobe Analytics Workspace for advanced segmentation, reporting, and administration.

Required Skills & Experience:

Proven experience in analytics implementation using Adobe Launch and Adobe Marketing Suite.

Strong understanding of digital data layers and event-based tracking.

Proficiency in JavaScript, jQuery, and other web scripting languages.

Experience with debugging tools and browser consoles.

Deep knowledge of Adobe Analytics, including Workspace and admin console.

Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Hands-on experience with Adobe Experience Platform (AEP), Customer Data Platform (CDP), WebSDK, Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO).

Mandatory
Skills:

Adobe Launch and Analytics.Experience5-8 Years.

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Adobe Launch and Analytics Developer - L4