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Adobe Experience Platform Manager

Adobe Experience Platform Manager

MALABAR GOLD & DIAMONDS

3 - 8 years

15 - 30 Lacs

mumbai kozhikode bengaluru

Posted:1 day ago| Platform:

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Skills Required

api integration adobe experience platform data governance json adobe campaign adobe analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Manager Adobe Experience Platform (RT-CDP)

Location: Mumbai / Bangalore / Calicut

Department: Omni-Channel

Role Overview

Manager – Adobe Experience Platform (AEP)

The ideal candidate will be hands-on with Adobe AEP and have a strong understanding of customer data, segmentation logic, and omni-channel personalization use cases.

Key Responsibilities

A. Platform Management & Operations

Manage day-to-day operations of
Adobe Experience Platform (RT-CDP)
.
Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.
Monitor data quality, identity resolution, and audience accuracy.
Collaborate with IT and Adobe support teams for platform governance and maintenance.

B. Audience Segmentation & Activation

Build and maintain
customer segments
and
activation rules
within AEP.
Use behavioural, transactional, and demographic data to create actionable audiences.
Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.
Support campaign execution with accurate and timely audience delivery.

C. Data & Analytics Integration

Work closely with analytics and CRM teams to define
data schemas, attributes, and use cases
.
Leverage insights from
Adobe Analytics
to refine segmentation and personalization strategies.
Ensure compliance with data privacy and consent management frameworks.

D. Stakeholder Collaboration

Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.
Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.
Document workflows, rules, and operational best practices.

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