Adobe Campaign

Responsibilities: Design, build, and optimize complex marketing campaigns using Adobe Campaign Classic. Collaborate with cross-functional teams to gather requirements and translate them into effective marketing strategies. Develop and implement data-driven marketing initiatives to enhance customer engagement and conversion rates. Utilize Adobe Campaign Classic to create personalized customer journeys and experiences. Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement. Ensure data integrity and compliance with industry standards and regulations. Stay updated with the latest trends and best practices in digital marketing and Adobe Marketing Cloud technologies. Qualifications: Bachelor s degree in computer science, or a related field. Minimum of 3 years of hands-on experience with Adobe Campaign Classic. Proficiency in other Adobe Marketing Cloud technologies such as Adobe Analytics, Adobe Target, and Adobe Experience Manager. Strong understanding of data management, segmentation, and personalization techniques. Excellent analytical and problem-solving skills. Ability to work collaboratively in a fast-paced environment. Strong communication and interpersonal skills. Technical Skills: Proficiency in XML and SOAP for data integration and web services. Experience with JavaScript, HTML, and CSS for customizing campaign templates. Knowledge of SQL for database management and querying. Familiarity with REST APIs for integrating Adobe Campaign Classic with other systems. Understanding of data workflows and ETL processes Preferred Skills: Experience with other marketing automation tools and platforms. Knowledge of HTML, CSS, and JavaScript. Certification in Adobe Campaign Classic or related Adobe technologies. Adobe Campaign